Key takeaway: Direct mail marketing is still a highly useful form of marketing. People are surprised by physical mail these days, so an eye-catching, thoughtfully designed mailer can go a long way in advertising your business. More companies are abandoning their physical marketing efforts in favor of digital methods, which offers a smaller playing field and more chances for your business to stand out. The physical nature of direct mail allows you to engage your customers in more ways than you can with purely digital marketing. Using direct mail doesn’t mean you’re locked into analog advertising – there are endless ways in which to combine direct mail with digital marketing that can expand your target audience and obtain new customers. If your audience is not on social media or email, direct mail can reach many more customers you may have missed out on with electronic marketing. It has a wide demographic.ĭepending on your target audience, direct mail can have a bigger reach than digital marketing. To increase this connection, add personal touches to your marketing materials, like the customer’s name or a handwritten signature.
Receiving something in the mail can bring up nostalgic feelings about times where physical mail was the norm, which can spark an emotional response to your mailer.
Including a promotional offer or CTA that requires the customer to do something with the mail, such as bringing it into your store, makes the customer much more likely to keep it and look at it more. Customers receive a physical item in the mail. One of the reasons direct mail is still used and performs so well is that it is interactive. There are several reasons why direct mail marketing performs so well. Further, direct mail ROI was only one percentage point behind social media marketing, the medium with the second-highest ROI. A 2017 survey showed that direct mail campaigns had a higher return on investment (ROI) than both paid search and online display ads. While it may seem that the entire world has gone digital, traditional mail still has a solid place in marketing. Key takeaway: Direct mail marketing is physical correspondence via mail with your business’s customers. If you’re sending mail to customers, you should include something that identifies your business (like a logo or business name), a call to action (CTA) and a way for customers to contact you. What is direct mail marketing?ĭirect mail marketing is any physical correspondence you send to your customers via mail to gain their business. This article will explain what direct mail marketing is, why it’s still useful, and it provides examples and successful campaigns and best practices. By integrating direct mail marketing with your other marketing channels, you can provide your customers with a unique, personalized experience that helps your business stand out from the crowd. Most marketing is digital these days, but physical advertising, when done right, can have a huge positive impact on your customers and your bottom line.
Direct mail is a highly useful and engaging marketing format because it allows customers to interact with a physical marketing piece.Direct mail marketing is any physical correspondence with your business customers.
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